AMD Vision

AMD Vision is a marketing term from AMD. The 'AMD Vision' branding segments personal computers and laptops which contain the company's Fusion APUs into four categories, with increasing capability, each aimed at a different target audience.[1]

Initially launched in 2009, the Vision branding attempted to distinguish a "good, better, best" distinction for mainstream laptop consumers. Categories included "Vision Basic", "Vision Premium" with the power to view HD video, "Vision Ultimate" for digital media creation, and "Vision Black" for high-end gamers.[2] In response to consumer confusion, in June 2011, AMD revised the categories to E2, A4, A6 and A8, based on the Llano APU series of the same names. The marketed capabilities of each line varies, with the base E2 line targeted at consumers wanting basic "skip-free HD playback", the A4 marketed as providing "easy photo editing", the A6 claimed to enable "fast video editing" and the top range A8 as allowing "ultra-realistic 3D gaming".[3][4][5][6]

AMD also uses the 'Vision' branding for its software suite, the AMD Vision Engine, comprising the Catalyst graphics drivers, OpenCL driver, and AMD Vision Engine Control Center.[7] AMD is also used in Sony Viao laptops.

See Also

References

  1. ^ About VISION - AMD.com, retrieved Nov 23 2011
  2. ^ Dutt, Robert (15 Jun 2011). "AMD Complicates Its 'Vision' Processor Branding". PCWorld. http://www.pcworld.com/businesscenter/article/230360/amd_complicates_its_vision_processor_branding.html. Retrieved 16 Dec 2011. 
  3. ^ About E2 technology - AMD.com
  4. ^ About A4 technology - AMD.com
  5. ^ About A6 technology - AMD.com
  6. ^ About A8 technology - AMD.com
  7. ^ AMD Vision Engine - Marketing Brief - AMD, retrieved 23 Nov 2011

External links